It brought a wave of positive change to the Manjung district and the nation as a whole.
Over 3,000 cyclists, both local and international, participated in the ride New Straits Times article. This influx of visitors translated into a significant boost for the local economy of Manjung.
Hotels, restaurants, and local businesses experienced a surge in activity with riders and their families seeking accommodation, meals, and entertainment.
The event's impact goes beyond immediate economic gains. The WCE RHB Century Ride showcased Manjung, with its stunning coastal beauty and potential for cycling tourism, to a national and international audience.
This positive exposure can attract future visitors, further stimulating the local economy and creating long-term benefits.
Furthermore, the ride promoted a healthy lifestyle. With routes catering to diverse fitness levels, it encouraged people of all ages to participate, raising awareness about the importance of physical activity.
This aligns with Malaysia's national health agenda, which prioritizes combating health issues like obesity and promoting preventative healthcare.
The success of the WCE RHB Century Ride demonstrates the power of sporting events to bring positive change.
It not only invigorated the local economy of Manjung but also served as a national platform for promoting health and showcasing Malaysia's beautiful landscapes.
This iconic event has paved the way for future cycling tourism initiatives, fostering economic growth and a healthier nation.
Provide by Syed Mohammed Idid, Deputy Chairman of the Public Relations Practitioners Society of Malaysia.
